Research & Analysis of Today’s Internet

Good Time to Start Podcasting?

Podcast has been around for a long time, but it hasn’t seen the kind of explosive growth ebooks, streaming videos, and social media had. It’s been a long steady growth. A big part of it, I believe, has to do with the relative difficulty in playing it. A radio, which is still used in 60% of American homes and installed in 82% of cars (as of 2018), is a hardware device dedicated to listening to audio content. It’s like a light switch on the wall; hard to beat its ease of use. In contrast, subscribing and listening to a podcast is a much more complex process especially for someone who has never…

Read More

How to Think About Your “Audience” in Digital Age

Many content marketers are aware that the same content cannot always be repurposed on different digital platforms like Facebook, Twitter, Instagram, Snapchat, and YouTube. In the world of television, you could produce a show and try to sell it to different networks as long as their audiences are interested in the particular topic of your show. This is also true with radio stations and print magazines. These platforms are highly standardized, so we define an “audience” in terms of their shared interest in a particular topic, be it sports, politics, food, or fashion. The challenge today is that…

Read More

Why Nonprofits Struggle With Technologies

What makes nonprofits unique among other types of organizations is that many different groups of people (donors, volunteers, staff, the board of directors, beneficiaries, etc.) must collaborate without the strict hierarchical structure of conventional organizations. The grouping of these people must also be fluid. One person, for instance, could be a donor, volunteer, and board member at the same time. In the nonprofit sector, the magic happens by facilitating these collaborations efficiently. Even the smartest, most talented and motivated people will achieve nothing without effective…

Read More

Current SEO Trends (and What Business Owners Should Do)

The word “SEO” has dirty connotations because it began as a way to deceive Google. It was a form of cheating. In the early 2000’s, without having any substance, you could drive traffic to your site from Google. Every time Google changed their algorithm, the way to hack it changed. But those days of hacking Google are over. In this article, I’m going to go over how SEO changed over time and what these changes mean for you as a business owner.

The Reality for Business Owners

Today, Google’s search ranking aligns quite well with how we perceive “quality” in content. Because of this, most SEO…

Read More

How to Make a Business Website

“I need a website. How do I get one?” This is a common question we get. Back in 2001, this was a much simpler question: the answer was, “Hire a web designer.” Today, it’s more complicated because of the wide range of solutions available. If you don’t know anything about building a website, it’s overwhelming. This is a step-by-step guide to figure out what you need to do.

Scenario 1: You just need an online brochure and you are not picky about design.

This is the most common scenario. You don’t need to sell anything online. You don’t need to blog. In fact, you don’t need anyone interacting…

Read More

Too Many Apps at Work?

According to a recent study, the average number of apps used by the modern worker is 9. No wonder people are feeling “app fatigue” or “app overload” at work. Many tech-savvy businesses use project management systems (Basecamp, Asana, Trello, Zoho), customer relationship management systems (Salesforce, SugarCRM, CiviCRM), marketing and sales management systems (HubSpot, MailChimp), and e-commerce systems (Magento, Shopify). But each of these apps lives in its own universe. Each requires its own username and password, so you are constantly logging in and out of different applications. They…

Read More

Why Progressive Web Apps?

There is now a lot of chatter about “progressive web apps.” What is it? It’s a way to build an app using the tools of website development. The two most popular frameworks for creating progressive web apps are Ionic and React. (Ionic is built on AngularJS which is backed by Google. React is backed by Facebook.) The most obvious reason why this approach is attractive for anyone considering creating an app is the cost. These frameworks allow you to write once and deploy it to both iOS and Android, which means you would not have to hire and manage two separate teams. But the more important…

Read More

Why Use WordPress?

You’ve been hearing a lot of negative things about WordPress from your computer-savvy friends but then everyone around you is using it. What should you do? True, most programmers hate WordPress, especially those who are highly educated in computer science. Well, there are both good and bad reasons why you should use WordPress. So, let me start with listing some of the problems associated with WordPress.

What’s so bad about WordPress?

WordPress has been around for a long time (about 13 years) and it has always kept its backward compatibility (or upgrade-ability), which means it carries over…

Read More

How to Choose a Web Development Framework

Choosing the right web development framework to build an application is one of the most challenging tasks as a CTO. It requires you to have a wide range of experience in managing application development. Many years of experience pay off here.

One of the key questions you have to ask yourself is how conventional your application is, because one of the key concepts that differentiates these frameworks is “convention over configuration” (CoC), which determines how opinionated the framework is. CoC frameworks assume certain ways of developing applications are better than the others. A good…

Read More

What Is Online Presence?

How We Exist Online Today

Less than ten years ago, the Web dominated our online experience. This is no longer the case. The medium through which content is delivered to us is becoming increasingly fragmented. Managing this fragmentation has become the biggest pain point for businesses with limited resources. Most business owners are told that they need to have presence on Facebook, Twitter, and Instagram, but beyond creating profiles on these platforms, they do not know what to do. They are also told that they need to be mobile-friendly, that they need videos, and that they still can’t…

Read More